We all want to live on the...
Efficient Frontier
For portfolios of different combinations of assets, those along the Efficient Frontier offer the lowest amount of risk for a given level of return.
Customerocracy idea of the day...
10-Foot Rule: "I promise that whenever I come within 10 feet of a customer, I will look him in the eye, greet him, and ask if I can help him."
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The real world is complicated. The goal of theory is to discover what kinds of information we should attempt to get ahold of in the real world so we can come closer to formalizing our real world decisions.