Degrees of Freedom

Statistics of life...
Degrees of Freedom: the number of values in the final calculation of a statistic that are free to vary, free to be whatever they want to be. How many degrees of freedom are in each of us?


Power is the ability to get people to do things they don't want to do. And to make them happy they did them.


Marketing is telling a story that sticks, that spreads and that changes the way people act.
The marketing has to come before the product, not after... Just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true. -Seth Godin

New Normal

When the world gets back to normal, what will be the
New normal?


Customerocracy idea of the day...
To be close to your customer, you have to have enormous curiosity. Absorb, listen, feel, look around, ask. And micromanage the hell out of everything your customer sees. -Mickey Drexler, J. Crew


This year/last year doesn't matter.
It's this year/next year.
-Stephen Sadove, Saks Fifth Avenue

Billion Dollar Flower

Customerocracy idea of the day....
"There is only one boss: the customer.
And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." -Sam Walton


"Being creative means immediately going to the place the last person left off." -Seth Godin


Googleism...
"Let a thousand flowers bloom."
You never know which will be the billion dollar flower.